Top TakeAways for Senior Living and Real Estate Marketing from HeroConf 2016
Last week I had the advantage of joining nearly 500 other paid search and digital marketers in the city of brotherly love for HeroConf, a conference focused on paid search marketing.
The program highlighted trends, best practices and even gave a few brief glances into the crystal ball of search engine marketing.
I have so many actionable takeaways I was able to bring back to implement for our clients!
I wanted to share the love and reveal three exciting takeaways for senior living and real estate search marketers.
1. Don’t ignore Microsoft Bing.
Sure, Google is the giant (and you should be spending more with Google AdWords) but the power of search by the Bing Network is really growing.
Bing is now powering AOL search and is the default search browser for all Microsoft devices. This means its user base is growing. And a lot of those users skew older and affluent.
In fact, 53% of Bing searchers are age 45+ and one-third of the Bing audience has a household income of $100k or more.
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Category: Blog
