New Line of Self-Buttoning Shirts Simplifies Dressing with Magnets
MagnaReady’s stress free dress shirts eliminate frustrations of limited mobility
BOSTON, MA – Many of us stand in our closets in the morning staring at our racks of clothes agonizing over what to wear that day, but worrying about how we are going to get dressed never crosses our minds. For the 1 million people living with Parkinson’s disease and 50 million people living with arthritis in the United States dressing is a daily challenge. A task as simple as buttoning a shirt in the morning is physically impossible. MagnaReady®, the first fashionable dress shirts infused with a magnetic closure system, solves the problem of difficult to navigate buttons making dressing independently a possibility again.
Conceptualized in a moment of necessity when her husband began to have trouble buttoning his shirts due to Parkinson’s, MagnaReady® is the latest creation from former children’s clothing designer, Maura Horton. MagnaReady® is a patent-pending line of high-quality dress shirts. Hidden inside the placket of a MagnaReady® shirt are powerful magnets that link together for a secure closure. Decorative buttons grace the exterior of MagnaReady® shirts for a crisp and professional appearance without the hassle of manipulating tiny buttons into buttonholes.
“When my husband was first diagnosed with Parkinson’s, the news was astonishing, and we thought that it would take some time for the disease to take a toll. He was in good physical shape and worked out for hours every day,” said MagnaReady® CEO Maura Horton. “But, when he came home from being on the road with the college football team he coached and told me he was unable to button his dress shirt without help, I knew I had to use my background in the fashion industry to find a solution for him. After several rounds of development the MagnaReady® Stress-Free Shirting solution was born. I am incredibly grateful that I was able to create a shirt that not only gives my husband his independence back, but that can change the lives of millions of people. MagnaReady® allows people with limited mobility to regain a skill most of us take for granted every day, the ability to simply get dressed in the morning.”
MagnaReady® dress shirts are wrinkle-free and stain resistant with barrel cuffs and a spread collar. MagnaReady® dress shirts are currently available in men’s sizes S-XXL in white and chambray. A line for women is in development. The MSRP for the MagnaReady® shirt is $64.95 or two shirts for $119.00 with free shipping. For more information visit: www.magnaready.com.
About MagnaReady®
Necessity was the mother of invention for Maura Horton when she came up with the idea for MagnaReady®. Maura was inspired when her husband, a college football coach, had to rely on a player to help him after a game because his Parkinson’s prevented him from buttoning his shirt. Determined to help her husband remain independent, Maura came up with the idea of a magnetically infused shirt he could easily dress in without needing finger dexterity. MagnaReady® is the first fashionable, magnetic closure dress shirt for people with limited mobility. For more information visit www.magnaready.com.
Category: Blog
