Groundbreaking Partnership Connecting the Generations Through Reading
21397465 – 3d render of grandparents with grandchildred
NEW YORK, June 27, 2016 /PRNewswire/ — Grandparents.com (OTCQB: GPCM) and its benefits organization, the American Grandparents Association (AGA), announced today that it has officially joined forces with Peek-A-Boo Publishing Group (PABPG) to launch a significant partnership publishing books for children. This unique collaboration will produce a series of books transforming the way grandparents are portrayed in children’s literature.
“Typically grandparents are shown in children’s picture books as old, grey-haired women sporting a bun and glasses; or balding, stooped men with moth-eaten cardigans. That simply is not what grandparents look like in 2016,” according to AGA Chairman and CEO Steve Leber. “There are 72 million grandparents in the U.S. and the average age of a first-time grandparent is 48. It is time we reflect the modern, boomer grandparent.”
The 21st century grandparent is part of the rapidly-growing and financially powerful 50+ demographic who buy books for their grandchildren as part of an overall annual spend of $60 billion across all children’s categories. However, since the late 1980s, fewer and fewer published children’s titles positively feature, or even include, grandparents in the story line.
“The AGA believes every grandparent deserves to be celebrated and portrayed in children’s literature as vital, active and engaged,” said Leber. “So many grandparents contact us every year to express their disappointment that they are not accurately represented—or not represented at all—in children’s picture book stories today, so it’s especially important that Peek-A-Boo Publishing Group agrees, and has taken the lead with us.”
“Partnering with the AGA to create a book club makes total sense for Peek-A-Boo Publishing Group’s mission,” said Don Hoffman, founder and managing partner of PABPG. “Grandparents are a critical part of our everyday fabric, and more children’s stories must be written that feature grandparents in situations where they are actively involved in the world around them. Grandparents must be reflected in stories as a part of grandchildren’s lives!”
The AGA book club begins today with the introduction of a series of books AGA recommends. These titles will be made available on www.grandparents.com at a special AGA-only discount. On Grandparents Day, September 11, 2016, AGA will announce plans on publishing its first original title that will be available for sale both online and in-stores worldwide.
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