Boomers Big Beneficiary From Medical Marijuana
Baby boomers are the group that stands to benefit most from medical marijuana, and their numbers may be key to whether Amendment 2 passes or fails, activists say.
In addition, industry experts say boomers 50 and older will likely drive growth of medical marijuana revenue. With this in mind, it is important to focus on marijuana packaging, especially if you this is your main demographic. Older adults won’t stand for anything that doesn’t look presentable. There are many questions regarding the packaging of medical marijuana, as it needs to both protect the product and fit within the safety regulations. As this constantly changes, it is beneficial for companies to keep on top of this.
The latest poll released Monday by Connecticut-based Quinnipiac University shows an average 88 percent of Floridians are in favor of legalizing medical marijuana. Election Day is Nov. 4
“The reason they (Floridians) are overwhelmingly in favor is that disease and injury do not pick political affiliation or age,” said Orlando attorney John Morgan, chairman of People United for Medical Marijuana. The group runs the pro-Amendment 2 United for Care Campaign.
“Cancer and ALS strike at random,” he said.
University researcher Peter Brown believes whether or not boomers would put Amendment 2 over the top is a nonissue, since support was so high among all demographic groups. Seniors 65 and older are 83 percent in favor. Those 50 to 64 are 86 percent in favor. The group most in favor is 18-29, with 95 percent yes.
“The point is, everybody’s for it,” Brown said. “Older voters are just a little less for it than everybody else.”
But boomers are a major voting block in Florida, with about 7 million older than 50, or nearly 37 percent of the 19 million-plus population, according to the federal Administration on Aging. The U.S. Census Bureau estimates 32.5 percent of Florida’s population will be 60 and older by 2030, an increase of 34 percent from 2012.
Boomers — those born between 1946 and 1964 — also are considered the age group more likely to vote in midterm elections.
“Baby boomers are key because they have lived life and understand,” Morgan said. “They are key because they know it works, don’t believe in scare tactics from a small handful of sheriffs and have been around it. They are having discussions with their parents and helping them with this discussion.”
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