Mature Marketing Links of the Week – Handheld Devices, Housing Design and Harley Davidson

| December 29, 2015 | Email This Post Email This Post

Mature Marketing Links of the Week – Handheld Devices, Housing Design and Harley DavidsonLast Monday we started the week on a note of laughter, with jokes from and about outgoing LeadingAge President Larry Minnix. This Monday we find it hard to smile, as news reports are filled with tragedies happening around our globe. Then a friend shared the following quote, and it seemed appropriate to pass it on:

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” – Dr. Martin Luther King, Jr.

Our thoughts and prayers are with Paris, Kenya, Lebanon, Syria … May light and love be theirs.

Here is this week’s round-up of top links for marketing to baby boomers and seniors.

1. MOST CLICKED: “More 50+ baby boomers and seniors own digital devices than ever. What does it mean for your marketing?”

That is the question we posed on this blog last week, answering with new Pew Research Center statistics and some results-oriented recommendations.

  • Smartphone ownership by older adults is increasing. Yet the most commonly-owned piece of technology for a boomer or senior is not a smartphone but a computer (laptop or desktop). So while you may be worrying about the rise of mobile, don’t forget that the experience must be easy and consistent across all devices.
  • When it comes to 50+ers, functional technology tops “Fun” devices such as MP3 players and portable gaming. This a good reminder that older adults still see tech as a tool. Are you designing your websites and emails to help them meet goals as efficiently as possible?

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