Senior Dating: Connect with Tech

| February 11, 2016 | 0 Comments | Email This Post Email This Post

senior-love-bytes-finalSenior Love:  Senior Dating- Connect with Tech

Let’s face it – technology plays a much larger role in our lives than many of us ever could have imagined. It provides countless improvements in entertainment, health, medicine, safety, and even dating.

More About Senior Dating

With love and connection top-of-mind in February, Bask conducted a survey to gain insight into seniors’ attitudes toward the role of technology in nurturing relationships. The survey found that 90 percent of seniors believe companionship leads to a richer, longer life, but 82 percent of seniors wouldn’t try online matchmaking services due to security and privacy concerns. Further, the survey found that many seniors lack the know-how to effectively use technology to communicate with loved ones.

It’s becoming increasingly clear that many seniors want to learn about and use technology. In fact, 31 percent of survey respondents would swap their Valentine’s Day dinner plans for a tech-related product! These findings underscore a real need for services and tools that continue seniors’ technology education in a tone and manner that puts them at ease and builds their confidence, so they feel empowered to use technology.

A key benefit of improving seniors’ technology skills is the ability to create and foster companionship. According to the survey findings, 86 percent of respondents believe having a companion helps older adults remain in their homes longer (also known as “aging in place”). Whether it’s a daily phone call, a FaceTime call or a short text message, these simple connections are vital to maintaining a higher quality of life. And seniors are open to connecting digitally: 49 percent of respondents would consider a video call a loving gesture, but an overwhelming 63 percent do not know how to make one.

Companies like Bask are committing to this important market, delivering products and services specifically designed for seniors’ unique needs and priorities.

The ability to connect instantly in an immersive, more intimate way is priceless. And it’s our hope that delivering thoughtful, patient technology support will help more seniors make personal connections that matter to them.

*Findings are based on an online survey of more than 200 current Bask members between 55-95 years of age.



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