The Boomer Marketplace

| April 26, 2014 | 0 Comments | Email This Post Email This Post

We Talk with Chris Gray –  Zillner Whether you call them seniors, boomers or something else, the population of U.S. consumers aged 50 and above is exploding. We call them smart, savvy and engaged consumers, and our expertise is reaching and influencing them.

For more than 20 years, Zillner has been dedicated to understanding the needs, wants and desires of the senior economy. This one-hundred million plus population is a consumer force to be reckoned with and they are turning their significant buying power toward more consumer categories than ever before.

This group is also highly diverse so one messaging strategy simply isn’t enough. That’s why we don’t just market to seniors; we talk to them, live with them and research what moves and motivates them.

Today’s longevity economy has evolved from Andy Rooney to George Clooney. And when you think about it like that, you’ve made the jump to what it means now to market to seniors.

The information you’ll find in All The WiserTM— Senior Consumer Insights and Outlook is just a hint of our capabilities. Our expertise is continually expanding and what we learn every day sometimes surprises even us. It’s what keeps us on our toes.

It’s also why we are the leaders in understanding, engaging and motivating senior consumers to act in measurable (and profitable) ways. Contact the marketing specialists at Zillner and let us show you how to harness the power of seniors.


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